Blip brand

Blip is a private feed for small friend groups. No followers, no algorithm. Just a calm place to share moments with the people you actually know. The brand works the same way: quiet, warm, and content-first. This page collects everything you need to represent Blip correctly.

Writing about Blip or featuring it somewhere? Use the assets and rules below as-is.

Logo

The Blip logo is a single lowercase wordmark, blıp, set in our custom black-weight face, with the dot of the ı floated above as a circle in brand blue. The floating dot is the brand mark: a small blip of color in an otherwise quiet mark. In writing, the name is simply Blip (capital B); lowercase belongs to the wordmark only.

Ink on light backgrounds, white on dark backgrounds. Those are the only two colorways. Keep clear space around the mark of at least the dot's diameter, and don't render it smaller than 48 px wide.

One exception on the dot: inside the app, each group picks an accent color and the dot takes it on, so the wordmark echoes the group you’re in. That behaviour is the product’s, not yours; everywhere outside the app the dot stays brand blue.

Color

Blip’s interface is light, quiet, and content-first: photos and moments provide the color, and the chrome stays out of the way. Brand blue is the default accent, not a fixed brand color: it’s the color the dot wears until a group chooses its own.

Core

• Brand blue #13B5EA The dot. Default accent.
• Ink #0B0B0F Wordmark and primary text.
• Canvas #F6F6F4 App background.
• Surface #FFFFFF Cards and sheets.

Group accents

The eight accent presets a group can choose from. Any of them may appear as “Blip’s color” in a screenshot. That’s by design.

• Brand blue #13B5EA
• Coral #FF7A6B
• Butter #F2A93B
• Sky #7AC8FF
• Lavender #B89BFF
• Mint #3DBF7A
• Rose #E16FA8
• Slate #6E7A8A

Semantic

• Danger #E5484D
• Warning #F2A93B
• Success #3DBF7A
• Info #3D8AFF

Typography

Three layers, in order of how often you’ll meet them:

• Wordmark face. A custom black-weight face used for the logo only. It never sets copy; don’t try to typeset with it.
• Product type. The native system stack: SF Pro on iOS, Roboto on Android. Blip should feel at home on the device it’s on, so we don’t ship a custom UI font.
• Web & marketing. The same system stack, with Inter for rendered brand imagery (link-preview cards) where a bundled face is required.

Type scale (size / line-height)

Voice & tone

Blip talks like a friend, not a platform. The product is a private feed for a handful of people who already know each other, and the writing should feel the same size.

• Quiet. Short sentences, sentence case, no exclamation-mark enthusiasm. In-app moments like day headers even go lowercase (“sunday”, “may 3rd”).
• Warm and plain-spoken. Say what happened in words a friend would use: “New photo from Sam” beats “You have 1 new content update.”
• No growth-speak. Blip never “unlocks”, “supercharges”, or “boosts engagement”. There are no streaks to keep and no fear of missing out to manufacture.
• Honest about what it is. Small, private, calm. We lead with what Blip doesn’t have (no followers, no algorithm) because that’s the point.

Tagline

The one-liner is “A private feed for small friend groups.” Use it verbatim when a description is needed. The longer hero line is “Share your life with the people who matter.”

Questions

Need something that isn’t here, like a different format, a co-branded lockup, or permission for a use these rules don’t cover? Get in touch via get-blip.com.